Privacy Policy

Welcome to www.taaraasya.com (“Website”). Taaraasya and its affiliates (“Taaraasya”, “Company”, “we”, “us”, “our”) value your trust, and protecting your privacy is one of our highest priorities. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal information when you access or use our Website and the services offered on it (“Services”).

By using this Website, you agree to the practices described in this Privacy Policy. For the purposes of the Digital Personal Data Protection Act, 2023 (“DPDP Act”), Taaraasya acts as a “Data Fiduciary” and you are the “Data Principal”.

If you choose not to provide information requested by us, certain features or Services may not be available to you. This Policy applies to all visitors, whether browsing without transacting or registered users engaging in purchases through the Website.

Personal Information refers to any data that can identify you directly or indirectly. This includes “Personal Data” as defined under the DPDP Act. Information that has been anonymised or aggregated so that it cannot be linked back to you is not considered Personal Information.

Taaraasya is responsible for handling your information in accordance with this Policy and the DPDP Act, 2023 and other applicable Indian laws.. Your information may be processed on servers within India or on secure servers of third-party partners located in or outside India subject to such cross-border transfers being permitted under applicable law and government notifications, with whom we have contractual agreements to protect your data.

Information We Collect

We may collect information that you voluntarily provide on the Website, such as your name, contact details, shipping and billing addresses, email ID, payment information, preferences, account details, reviews, or communication with our team. Such data is collected only for clear, lawful, and specified purposes communicated to you at the time of collection.

We may also collect certain technical information automatically when you visit the Website - such as your IP address, browser type, device details, and browsing behaviour. This information is collected for security, analytics, and service improvement purposes. We may receive additional information if you sign in or connect using a social media account. The information shared depends on your privacy settings with that platform, and by choosing to connect, you allow us to use that information in accordance with this Policy.

Consent

Before submitting your Personal Information, you will be asked to provide consent for its use by Taaraasya. Such consent shall be free, specific, informed, unconditional, and unambiguous, as required under the DPDP Act. You may withdraw your consent at any time by contacting us or through such other mechanisms as may be made available on the Website. Withdrawal of consent shall be as easy as providing consent. Withdrawal does not affect actions taken before the request and may limit your ability to use certain features or Services on the Website.

Permissible Age

Our Services are intended for users who are at least 18 years old. We do not knowingly collect Personal Data of children (persons below 18 years of age) without verifiable parental or lawful guardian consent, as required under the DPDP Act. If we learn that such information has been collected, we will delete it promptly. You may contact us at support@taaraasya.com if you believe we may have information belonging to a minor.

Use of Your Information

The Personal Information we collect is used to provide, improve, and support our Services strictly in accordance with the purposes for which consent has been obtained. This may include processing and fulfilling your orders, responding to your queries, communicating necessary updates, and providing customer support. We may contact you with news, offers, and updates we believe may interest you; you may opt out of such communications at any time..

We may also use your information to personalise your shopping experience, analyse Website performance, maintain security, prevent fraudulent activities, comply with legal obligations, and administer your account. Information may be disclosed to comply with legal processes such as court orders or regulatory requirements.

Your information enables us to show you relevant advertisements and improve the overall functionality and quality of our Services. We may also use it for purposes shared with you at the time of collection or with your explicit consent.

Sharing of Information

We do not sell or rent your Personal Information to third parties. However, certain information may be shared with trusted service providers who assist in operating the Website and fulfilling your orders. Such entities act as “Data Processors” and are bound by contractual obligations to process data only on our instructions and to implement reasonable security safeguards.,

We may share non-personal, aggregated information - such as general Website statistics with advertisers or partners, without revealing any identifiable details.

In the event of a merger, acquisition, restructuring, or sale of Taaraasya’s assets, user information may be transferred to the acquiring entity. We may also disclose information to protect the rights, property, or safety of Taaraasya, our customers, or others, or to enforce our Terms & Conditions.

Information will only be shared for other purposes with your explicit consent.

Data Principal Rights

In accordance with the DPDP Act, you have the right to:

Access information about your Personal Data processed by us
Request correction or completion of inaccurate data
Request erasure of your Personal Data
Withdraw consent
Register a grievance

You may exercise these rights by contacting us at support@taaraasya.com.

Access and Correction

We take reasonable steps to ensure the Personal Information you provide is recorded accurately. You may request correction, update, or deletion of your information at any time. Once deleted, certain data may remain in cached or archived formats, or may have been copied by other users as part of their Website interactions.

Retention of Information

We retain Personal Information only for as long as necessary for the purposes stated in this Policy or as required by law. Once the purpose is fulfilled and retention is no longer required, the data will be deleted or anonymised.

Security Safeguards

We implement reasonable technical and organisational security measures to protect Personal Data from unauthorised access, disclosure, alteration, or destruction.

Cookies are small files stored on your device that help us improve your browsing experience. By using our Website, you agree to our use of cookies.

Cookies allow us to recognise returning users, store items in your shopping cart, streamline checkout, and gather analytical insights such as number of visitors and Website usage patterns. Cookies by themselves do not directly identify you; however, certain cookie-related information may be treated as Personal Data when combined with other information, in accordance with applicable law.

Advertisements you see on other websites may use cookies placed through software like Google Ads to understand whether you viewed or interacted with our ads.

You may disable cookies through your browser settings; however, doing so may affect certain features or functionality of the Website.

Social media buttons on the Website may collect information about your activity. We do not control how these third-party platforms use such information; please refer to their respective privacy policies.

Other Websites

Our Website may contain links to external websites. Once you leave our Website, their privacy policies apply and this Policy will no longer govern your data.

Fraudulent Activity

Taaraasya reserves the right to recover losses, fees, and legal costs arising from fraudulent or unlawful use of the Website. We may initiate legal proceedings to address such misuse.

Changes to this Policy

We may update or modify this Privacy Policy at our discretion. Any changes will be posted on this page, and continued use of the Website will be considered acceptance of those changes. We encourage you to review the Policy periodically.

Grievance / Data Protection Officer

For questions, concerns, or complaints relating to your Personal Information, please contact:

Grievance / Data Protection Officer
Phone: +91 9717717991
Email: support@taaraasya.com
Hours: 11:00 AM – 6:00 PM (IST), Monday to Saturday
Closed on Sundays and national/public holidays.

If you have any further queries about this Privacy Policy, you may also reach us through our Website or write to us at support@taaraasya.com.